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audis istoria

 

1909 tslis dasatskisshi, Horch-Werke-s pirveli qarxanasTan uTanxmoebis shemdeg, avgust xorxma(August Horch) saxeli sheucval aTavis saavtomobilo qarxanas da daarqva Audi Automobil-Werke. 1910 tslis shuisTvis bazarze gamovida misi pirveli avtomobili, Audi. es avtomobili iko agchurvili 2.6 litriani oTxcilindriani dzraviT, simdzlavriT 22 cx.dz.

Логотип Audi Automobil-Werke AG образца 1920 года.
Audi Automobil-Werke -s logotipi, agebuli AG-s modelisgan 1920 tsels.

 

1920 tsels Audi Automobil-Werke AG -m tsarmoadgina axali savachro nishani Audi. im droisTvis moduri saqmiani stilis shesabamisad, lusian bernxardis morTulma moxazuloba sheicvala Audi-s emblema.

axla ukve axali emblema( oqros ovaluri asoebi lurj fonze) amshvenebda Audi-s radiatorebs. roca 1965 tsels omis shemdgomi pirveli Audi gamovida bazarze, mas hqonda es savachro nishani marjvena tsina ”frTaze” da dzaris ukana mxares.

Август Хорьх (August Horch) — основатель компании Audi.
avgust xorxi (August Horch) — kompania Audi-s damfudznebeli.

mtsarmoebluri seria NSU-s datskebisTanave 1977 tsels damatebiT safirmo logotipis xarisxiT, iko shemosuli tsiTel-kavisferi ovali rogorc Audi-s shriftis nishani. 1982 tslidan safirmo ovalma daamshvena aseve gverdiTi avtomobilis ”frTebis” zedapirebi.

1994 tslis oqtombershi Audi-s ovaluri logotipi shecvlili iqna oTxi rgolis kombinacii da shriftuli nishniT, romelic ukve shesrulebuli iko tsiTeli feriT.

kompania Auto Union GmbH -is sheqmnis shemdgom, ingolshtadtshi 1949 tslis seqtembershi daitsko tsarmoeba motociklebis da avtomobilebis romelic gankuTvnili iko bargis patara partiebis gadasazidad, 1950 tslis agvistoshi daitsko tsarmoeba DKW-si --- pirvelma omis shemdgomma msubuqma avtomobilma Auto Union.

1961 tslis bolomde DKW-s msubuqi avtomobilebi itsarmoeboda Rheinmetall-B or sing AG -s satsarmoo adgilebshi duseldorfshi.

Audi Torpedo type E 1924 года выпуска и Audi Imperator 1929 года.
Audi Torpedo type E 1924 tslis gamoshveba da Audi Imperator 1929 tslis.

1970 tslebis dasatskisshi daitsko Audi-s didi eqsporti amerikis sheerTebul shtatebshi. Tavidan eqsporti ifargleboda mxolod Audi Super 90-iT (sedani da universali), da aseve axali Audi 100-iT. 1973 tslidan maT sheuerTda Audi 80, romelic Tavisi evropuli variantisgan gansxvavebiT, gamodioda universalis dzariT. mogvianebiT Aud -m ashsh-s bazarze miigo sakuTari gansazgvra : Audi 4000 - Audi 80-sTvis, Audi 5000 д- Audi 100-sTvis.

Tavisi axali dabadebiT Audi -s marka unda umadlodes ferdinand pix-s(Ferdinand Piech), cnobili ferdinand porshes shvilishvils. talanturi konstruqtorma, pixma 1972 tsels uTava Audi-s perspeqtiuli gamogonebebis gankofilebas. stsored man daitsko mushaoba Audi-s kvelatsamkvanTvliani msubuqi avtomobilebis sheqmnisaTvis.

Фердинанд Пих (Ferdinand Piech) на Audi с 1974 года.
ferdinand pixi (Ferdinand Piech) 1974 tslidan Audi-shi.

am manqanebshi manqanis sidzliere gzis shemTxvevashi gadaecemoda avtomobilis orive mxares tsina mxares da ukan- proporciiT 50/50. mouchideblobis shemTxvevashi tsina an ukana Tvlebisa mbrunavi momenti ”gadaxteboda” im Tvlebisken romelsac saukeTeso mochideba hqonda gzasTan. aseTi sqema sashualebas idzleoda bolomde gamoekenebina dzravis potenciali.

cota xnis shemdeg pixma enTuziazmiT xeli mihko Audi-s avtomobilebis tsarmoebashi aluminis gamokenebas. aseTma tsindaxedulma teqnikurma novaciebma moutanes mas saxeli.

isedac, ferdinand pixis talandi ar shemoifargleboda teqnikiT - aranakleb gabedul gadatskvetilebebs igebda igi marketingis sferoshi. magaliTisTvis, pixma shesdzlo daertsmunebina kolegebi imashi , rom kompania Audi-s esachiroeboda bazarze poziciebis shecvla.

1980 tslis martshi Audi-s stendi jenevis avto salonze iqca namdvil sensaciad, imis tskalobiT rom tsarmodgenili iko kvelatsamkvanTvliani sportuli kupe. pirvelad msubuqi avtomobili tsarmodgenili iko tsamkvani Tvlebis koncefciiT, romelic manamde gamokenebuli iko mxolod satvirTo avtomobilebshi da kvelganmavlebshi.

Самая первая Audi 100 стала самой дорогой моделью фирмы и задала тон для дальнейшего продвижения в премиум-сегмент.
kvelaze pirveli Audi 100 iqca kvelaze dzvir modelad da misca toni shemdgoni tsinsvlisTvis premium- segmentshi

aseTi msubuqi avtomobilis idea tsarmoishva 1976-77 tslebis zamTarshi, roca xdeboda samxedro kvelganmavali VW Iltis-is gamocda. am manqanis shesanishnavma moqmedebam Tovlshi da kinulze, dabada idea rom VW Iltis-s Tvlebis tsakvanis sistema gamokenebuli kofiliko Audi 80-shi. imave tsels tsarmoebuli iko sakvlev-konstruqtoruli mushaobebi, romlis rezultatic iko sportuli Audi quattro-s sheqmna.

Audi 90 образца 1984 была предназначена исключительно для рынка США. В Европе аналогом этой модели была Audi 80.
1984 tslis Audi 90 gankuTvlini iko, mxolod ashsh-s bazrisTvis. am modelis analogi iko Audi 80.

kvelatsamkvanTvliani sistemis Audi-m miigo saxeltsodeba quattro. ingolshtadtshi mixvdnen , rom quattro ar aris mxolod teqnikuri termini, aramed damoukidebeli brendia, romelic sheidzleba ”lokomotivad” gamodges Audi-s markis ganviTarebashi. shemdgomshi tsarmoebashi calke mimarTulebac ki sheiqmna --Quattro GmbH, romelic Audi-s safirmo stilis tsintsatsevas emsaxureboda: tansacmeli, sivenirebi, aqsesuarebi.

1995 tsels Quattro GmbH -m gaiTavisa Audi-s modelebis tuningi, xolo shemdgom daitsko avtomobilebis sportuli modifikaciebis tsarmoeba. dges Audi-s kvelaze stsrafi da eqstremaluri versiebi itskoba Quattro GmbH-s qarxanashi.

imisaTvis rom msofliosTvis daenaxvebinaT kvelatsamkvanTvliani manqanebis upiratesoba, Audi-m daitsko ralishi msoflio chempionatshi monatsileobis migeba.

Audi quattro-s sportuli debiuti shedga 1981 tslis dasatskisshi avstriashi ianvris rbolashi. Audi quattro-s kvela gamtsevma Tvlebma moaxdina gadatrialeba msoflio saerTashoriso ralishi da rbolebshi. 1982 tslis dekembershi daitsko Audi 80 quattro-s seriuli tsarmoeba kvelatsamkvanTvliani sistemiT.

Audi Sport Quattro произвела революцию в ралли, доказав высочайшую эффективность полного привода.
Audi Sport Quattro-m moaxdina revolucia ralishi, daamtkica ra kvelatsamkvanTvlianis efeqturoba.

TandaTan sistema quattro shemoTavazebul iqna Audi-s sxva modelebzec. gamarjvebebma am shejibrshi 1983-1984 tslebshi sashualeba misca daesrulebinaT quattro-s sistemis seriul avtomobilebze dakeneba, rac aranakleb mnishvnelovania, potenciur momxmareblebshi chamoakalibes azri Audi-ze rogorc gamajrvebul-markaze. es iko pirveli nabiji ”saxalxo manqanis” imijisgan gaTavisuflebisken.

ferdinand pixma gaakeTa Tavbrudamxvevi kariera Audi -shi: 1988 tsels igi airchies Audi AG-is marTvis tsevrad, xolo 1993 tsels igi gaxda Volkswagen AG-is koncernis Tavi, romlis saTaveebshic idga misi papa. pixi xelmdzgvanelobda VW-s 2002 tslamde.

Раллийные успехи Audi Sport Quattro обеспечили рыночный успех серийной модели Audi 80 quattro, которая также получила фирменную систему полного привода.
Audi Sport Quattro -s sarbolo tsarmatebebma ganapiroba sabazro tsarmateba modelisa Audi 80 quattro, romelmac aseve miigo safirmo kvelatsamkvanTvliani sistema.

jenevis avto salonze 1990 tslis martshi Audi AG-ma tsarmoadgina Audi duo, seriuli Audi 100 Avant quattro, romelshic chveulebrivi benzinis dzravis garda aseve idga eleqtro dzravi gankuTvnili ukana TvlebisTvis. sachiroebis shemTxvevashi Tvlebis tsakvana sheidzleboda gadarTuliko benzinis dzravidan eleqtroze. es hibriduli avtomobili gankuTvnili iko komunaluri saqmianobisTvis.

1990 tslis dekembershi tsarmodgenili iko axali Audi 100 (shida mnishvnelobiT С4), romelic pirvelad koncernis istoriashi sheTavazebul iqna aseve eqvscilindriani V- tipis dzraviT. mdzlavri (174cx.dz) agregati 2.8 litriani moculobiT kvelaze kompaqturi da msubuqi Tavis klasshi. mas gaachnda benzinis mitsodebis axali sistema, romelic uzrunvelkofda magal gamtsev dzalas , patara brunvebis shemTxvevashi da magal simdzlavres brunvebis zeda diapazonshi.

Tumcaga , kvelatsamkvaniTvlebis miuxedavad da tsarmatebebisa ralishi, Audi-m ver shesdzlo daepkro avto bazris zeda safexurebi da damdgariko erT rigshi BMW da Mercedes-Tan. umagles kastashi moxvedrisaTvis moiTxoveboda ufro meti. imis mere rac pixma daikava Volkswagen-is koncernis meTauris posto, daitsko Audi-s markis aqtiuri gadapozicionireba.

Впервые в 1990 году Audi 100 получил мощный и компактный двигатель V6.
1990 tsels pirvelad Audi 100-ma miigo mdzlavri da kompaqturi dzravi V6.

Tavidan gadavidnen Volkswagen-is da Audi-s calke gakidvaze. 1993 tslamde am markis avtomobilebi ikidebodnen erTi saxuravidan. VW-is xelmdzgvanelobam moiTxova cakle gasakidi adgilebis mshenebloba Audi-sTvis.

VW-is dilerebis marketingi, rogorc adre , shendeboda didtsilad klientisTvis finansurad misagebi pirobebis sheqmnaze, xolo Audi-s potenciurma mkidvelebma daitskes mizidva gansakuTrebuli momsaxurebis sheTavazebebiT.

Volkswagen -Tan fiqtiurma ”gakra” m Audi-sgan moiTxova sakuTari modelebis rigis gafarToveba. 1994 tslamde firma ushvebda mxolod or models -- Audi 80 da Audi 100. 1994 tsels starti aigo tsarmomadgenlobiTi klasis kvelatsamkvanTvlianma sedanma А8-m. kvela tsamkvani Tvlebi mnishvnelovnad amkarebda mdzime da mdzlavr manqanebs, es nishnavs , rom usafrTxos xdida mgzavrebisTvis.

bazarma avtomobili sakmaod Tavshekavebulad miigo, magram Tavis mxriv -- ”gaanaTa” Audi-s marka magal tsreebshi .

1996 tsels Audi -m gamoushva golf-klasis avtomobili - kompaqturi A3. manqanis shemushavebam ar tsaigo bevri xarji, vinaidan misi atskoba tsarmoebda VW Golf-is bazaze. samagierod avtomobilis sportuli dizaini, damushavebis xarisxi da interieris shesruleba manqanas erTi safexuriT magla akenebda vidre ”ubralod Volkswagen” da aaxlovebda mas konkurentebTan BMW-dan da Mercedes-dan.

В 1996 году в рамках расширения модельного на платформе VW Golf была построена Audi A3.
1996 tselshi VW Golf-is platformaze modelebis gafarTovebis shedegad sheiqmna Audi A3.

1996 tsels Audi-m gamoushva bazarze biznes klasis modeli А6. shesrulebis xarisxiT da shigTavsiT, es avtomobili praqtikulad arafershi ar chamouvardeboda premium kategoriis liderebs. rcheboda mxolod momxmareblebi daertsmunebinaT amashi.

momxmareblebisTvis brdzola shendeboda inovaciuri teqnologiuri ideebis ganxorcielebaze. zustad Audi -m pirvelma gamoikena dizelis dzravebi tsarmomadgenlobiTi klasis manqanebze. А8 mTeli 7 tslis mandzilze rcheboda erTaderT modelad am klasshi, romelis sheidzleboda shegedzinaT dizelis dzraviT. es dzravebi sheudareblad ekonomiuria da ekonlogiuradac sufTaa benzinis dzravebTan shedarebiT. amasTan maT meti mabrunebeli momenti aqvT, romelic shTabechdilebas qmnis rom ”gazis pedalis qvemoT” kidev maragia.

От конкурентов седан представительского класса Audi A8 отличается кузовом из алюминия и наличием полного привода.
Audi A8-s tsarmomadgenlobiTi klasis sedani konkurentebisgan gansxvavdeba aluminis dzariT da kvela tsamkvani TvlebiT.

 

dges dizelis dzravebiT gamodis tsarmomadgenlobiTi BMW da Mercedes. dizelis dzravis dakenebas apirebs Tavis modelebshi iseTi sportuli manqana rogoricaa Mazerati. Audi-s konstruqtorebi evropel mtsarmoeblebs shoris pirvelebi ikvnen romlebmac masobrivad daitskes dzravebis momarageba iseTi gadacemaTa kolofebiT, romlebic mabrunebel moments gadascemdnen dzravidan borblebze simdzlavris shenarchunebiT. manqanebze romelzec aseTi ”avtomatebi” akenia TiTqmis ar igrdznoba gadarTvis momenti. am sistemas etsoreba Multitronic . da masshi ar sheidzleba igrdznobodes gadarTvis momenti, radgan igi TiTqmis ar xdeba. Multitronic-shi mxolod erTi ”gadarTvaa” (ukansvlis chauTvlelad) Tanabrad cvladi koeficientebiT.

Компактный городской автомобиль Audi A2 тоже имел алюминиевый кузов, <nobr>из-за</nobr> чего был лёгким, но дорогим.
Audi A2 - kompaqturi qalaqis avtomobili, masac gaachnda aluminis dzara, ris gamoc iko msubuqi, magram dzviri.

da mainc , kvelaze mTavar ”nou-hau”-d Audi-sTvis iqca aluminis gamokeneba avtomobilis konstruqciashi.2000 tsels Audi-m pirvelma avtomtsarmoeblebshi gamoushva mTlianad aluminis seriuli avtomobili А2. manqana gamovida originaluri da saintereso, magram komerciuli TvalsazrisiT mas chavardna eloda: dges Audi-shi ar malaven rom proeqti А2 daixura.

rogorc TviTon firmashi Tvlian, mTavari piroba am patara manqanis dabali gakidvebisa iko misi magali fasi. bolo 3 tslis ganmavlobashi, magaliTad germaniashi kvela moxmarebis produqtze da umetesoba momsaxurebaze fasebi gaizarda minimum orjer, da axalgazrdobas - mTavari kategoria, romelzec iko gaTvlili Audi А2, ubralod ar sheudzlia Tavs neba misces ikidos aseTi dzviri manqana.

Audi TT стала настоящей революцией в мире дизайна и мгновенно превратилась в современную классику.
Audi TT iqca namdvil revoluciad msoflio dizainshi da tsamierad gadaiqca Tanamedrove klasikad.

amjamad msoflio avtomtsarmoeblebshi aravin ise farTod ar gamoikenebs ”frTovan metals” rogorc Audi. misi modelebis rigshi gamochnda mTlianad aluminis А8 - axali avtomobili, gankuTvnili tsarmomadgenlobiTi klasisTvis. dznelia Tqva, rogori bedi etseoda am produqts: amjamad, magaliTad, rusul bazarze А8 mnishvnelovnad chamorcheba Tavis konkurentebs.

1995 tslidan 10 ganvlili tslis shemdeg Audi gamovida prestijuli avtomobilebis kategoriashi, kompaniis brunvam imata 8,5 mlrd-dan 22,6 mlrd evromde. teqnikuri inovaciebi, ralishi gamarjvebebi, ”frTovani metalis” gamokeneba. ferdinand pixis gegmebi gamarTlda.

karga xnis shemdeg Audi kvlav sheejaxa modelebis naklebobas Tavis rigebshi. germaneli konkurentebi karga xania rac momxmareblebs ramodenime kvelganmavlebs sTavazoben, mashin roca Audi-s qhonda mxolod krosoveri Allroad. es problema kardinalurad gadaichra 2005 tsels, roca shuqze gamovida Q7. gaaerTiana ra Volkswagen Touareg-is platforma da A6-is da A8 -s sedanebis elementebi, man mkisve moipova popularoba uzrunvelkofil momxmareblebshi: Q7-s morcxvi versiebi gegmashi ar kofila. cota dagvianebis miuxedavad Audi-m erTi TaviT gadaustsro Tavis konkurentebs.

Рекламный лозунг Audi, посвящённый Q7, достаточно скромен: «Он пришёл, чтобы взять своё». Внедорожник не только взял своё, но и отобрал чужое.
Audi -s sareklamo lozungi, midzgvnili Q7-sTvis, kmara morcxvoba: «igi movida , rom tsaikos Tavisi». kvelganmavalma araTu Tavisi tsaigo, aramed sxvebisac miitaca.

magram mdzlavri jipis gamoshvebam problema ver agmofxvra. xazshi darcha dzalian saintereso TeTri laqa: sportqarebi, kompaqturi krosoverebi, superqarebi, minivenebi. rac agsanishnavia, kvela es vakanturi adgilebi uaxloes tslebshi sheivseba absoluturad axali modelebiT.

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